Of Other Worlds is a clinically conscious, culturally-inclusive beauty brand. Founded by liscenced aesthetician and beauty editor Simedar Jackson, I was approached to brand and create packaging for the company.
An abstract, shifting form, the logo for Of Other Words evokes something otherworldly—fluid, uncontainable, and alive. It embodies the brand’s commitment to cultural inclusivity and the beauty of ideas that defy fixed shape.
The brand typography pairs Editorial Neue and Object Sans to strike a balance between sophistication and clarity. Editorial Neue lends a literary, reflective tone, while Object Sans grounds the identity in accessibility and modernity—echoing the brand’s blend of thoughtfulness and inclusivity.
Inspired by the textures and tones of the natural world, the color palette spans from sky to grass to sun—each shade a quiet nod to the environments we all share. The dual light and dark variations ensure accessibility across contexts, while the core colors root the brand in earth and atmosphere: present, open, and alive.
The illustrations live in the space between the real and the surreal—dragonflies with eyes in their wings, spirals, stars, and organic forms that feel both familiar and otherworldly. Together, they reflect Of Other Words’ ethos: rooted in the earth, but always reaching toward something dreamlike and open-ended.
Packaging
Light Beams comes housed in an amber bottle, capped with a creamy neutral tone that evokes warmth and subtlety. The packaging features the brand’s fluid logo alongside a mix of Editorial Neue and Object Sans, striking a quiet balance between the natural and the intentional.
The brand extends fluidly across both digital and physical touchpoints, maintaining its sense of play and quiet surrealism. Each application reinforces the identity’s balance of groundedness and imagination, allowing Of Other Words to exist in everyday moments and unexpected forms.
Of Other Words has been honored to receive recognition from respected industry programs—including the 2023 Glossier Grant, Sephora Accelerate, Tarte Shape Your Future Award, and Beauty Matter Rising Brands Grant. In 2024, the brand was named an Essence Best in Beauty Award winner for ‘Face’.
Yet beyond awards, the true measure of the brand’s impact is seen in its community—sharing moments on social media, bringing the product to life in everyday rituals and personal expression.
Credit
Christopher Marrs